Nothing beats working with a client whose mission you whole-heartedly support. Helping Arc of Seneca Cayuga communicate their message, and promote their services by redesigning their website was a project with community purpose. When we first met with Arc’s team, their main wants were, a clean, consistent and user friendly website. Their previous site had a magnitude of important information, but it was just hard to find. Therefore, our driving force was: Make Things Easy. We created a new top navigation, emphasizing the most sought after info. By using Google analytics, the team already knew what their top clicked pages were. This made it much easier to redo the site, as their analytics created the initial road map. Next, we created “helpful link” boxes on the home page leading the navigator to valuable information. This reallocation of information reduced the number of clicks it took to find useful content. On the internal pages we removed heavy content blocks and replaced them with succinct bullet points. Image galleries and slideshows were used to visually illustrate what Arc of Seneca Cayuga does. We can’t wait to here the community’s feedback about the new site, and compare the analytical data.
Is it time for your organization’s website to get a freshening up, or a complete design overhaul? Reach out and say hello. We’d love to discuss how we could help.
